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Kevin McGrew's avatar

Damn, this hit Sean. I talk about this exact thing in my soon to be released book, The New Rules of Marketing Warfare. Too many founders try to outsource the fight before they’ve even figured out what war they’re in. Nobody’s gonna build your growth engine better than you, because nobody else has the scars, instincts, and real-time feedback you’re getting in the trenches. Love the reminder to keep solving your own puzzle before handing someone the playbook.

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Sean Ellis's avatar

Thanks for the comment, Kevin. I love this: "Too many founders try to outsource the fight before they’ve even figured out what war they’re in."

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